2023 is the year of marketing that has a stronger leaning towards machine learning, as well as automation.
Ergo, if you have any kind of business online that is looking to attract patients, you will need to up your marketing and your search engine optimisation plan.
Why? Because not only will upping your SEO plan help with attracting more patients, but it will help your team to become recognised as the expert team of dental professionals that they are, thus earning you credibility, along with an array of other advantages that will hopefully turn your website, visitors, into patients.
So, in this article, the advantages of SEO for dental surgeries will be explored, allowing you and your team to assess which bits of your marketing plan need to be updated or overhauled. Enjoy!
What is SEO for Dental Surgeries?
Firstly, a bit of a crash course in SEO; what is it anyway?
SEO for dental surgeries refers to the process of optimising a dental surgery’s website and online presence to improve the site’s visibility in search engine results. It involves implementing various strategies and techniques to increase organic (non-paid) traffic to the website from search engines like Google, Bing, and Yahoo.
Some of the most common methods of upping your dental surgeries SEO include creating and updating a blog once a week, connecting on social media, making sure your website loads quickly, that it is also mobile optimised, and that you have a logical layout for your dental surgery page.
A lot to do and a lot to navigate if you are new to it! So, it is usually advisable to contact a marketing team who specialises in dental SEO; that way, you can ensure that it all goes to plan and that any errors will be part of the learning curve.
Increased Online Visibility
SEO helps improve the visibility of your dental surgery website in search engine results. When potential patients search for dental services in your area, a strong SEO strategy can help your website rank higher, increasing the chances of attracting organic traffic to your site. Increased visibility means more potential patients discovering your services.
However, this presumes that you are using the right practices for your dental surgeries SEO. SEO for dental teams differs from SEO for hotels, so you will need to research what is needed for your dental surgeries SEO.
There are many marketing teams who can oversee the SEO for you and will have some knowledge of what is needed for it to be successful in getting you more visibility online, so this is the prime option for many dental surgeries.
SEO enables you to optimise your dental website for specific keywords and phrases related to dental services. By targeting relevant keywords, you can attract highly qualified traffic to your site. These are people actively searching for dental services in your area, increasing the likelihood of converting them into patients.
Remember when advertising for your dental surgery involved having thousands of flyers printed?
Well, not only was that option expensive, but it was also wasteful. Compared to traditional forms of advertising, investing in SEO can be more cost-effective than most people presume, especially when it is done effectively. SEO strategies focus on organic search results, which means you don’t have to pay for clicks or impressions, like you would with PPC or paid advertising . Once you establish a strong SEO foundation, the long-term benefits can drive consistent traffic to your site without ongoing costs. Thus, more people will see your website and will (hopefully) become members of your dental practice.
Enhanced User Experience
SEO is not just about optimising for search engines; it also improves the overall user experience on your website. Implementing SEO best practices involves making your site faster, more user-friendly, and mobile-responsive. These improvements not only benefit your search rankings but also provide a positive experience for visitors, encouraging them to stay longer, explore your services, and potentially become patients.
In the highly competitive dental industry, investing in SEO can give you an edge over your competitors. By outranking your competitors in search results, you increase the chances of attracting patients who might have otherwise chosen another dental surgery. Establishing a strong online presence through SEO helps build trust and credibility, positioning your dental surgery as a reputable and reliable choice for potential patients.
To be frank, if you have a dental surgery website and you aren’t using SEO to promote it, then you are likely losing out to the other nearest dental surgery.